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The Drama Factory

The Drama Factory asked us to create a logo and brand to launch and promote their performing arts company in UAE.  They needed a fun and engaging logo and brand that would appeal to children whilst also being professional enough for parents to trust.

The logo & brand

The bright colour palette and star motifs give the logo a youthful quality that captures a child’s imagination. Other mechanisms such as hand drawn illustrations and magical imagery add to the fun and creative characteristics of the brand.  The use of consistent and recognisable branding has helped the company to portray the professionalism and skills of their coaches which has helped them to grow their business.

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