We worked with Chainak to define a brand that portrayed a vibrant & energetic personality that resembled Pakistani truck art with a street style. We created brand guidelines, exciting menus, packaging and signage, while working on a professional photography style to entice customers in-store and across the web.
The logo portrays the detail and vibrancy of Pakistani truck art in a simple badge style design. Our use of colours ooze personality without looking garish. The typography is carefully crafted to capture the truck art, in turn creating a unique experience for the customer.
We designed & developed the Chainak website. Our aim was to build brand awareness and create an instant uplift in sales online and in-store. The website is fully responsive with the menu and restaurant gallery available at the click of a button. The ease of use and the vibrant colours of the brand have helped Chainak kickstart their journey in the Hospitality industry.